The Heart Behind the Rose of Sharon

Our story

Amorosa Designs began with a little immigrant girl who found herself surrounded by flowers in a place that would become her second home. Her parents worked in a family-owned floral business—a place that not only welcomed them into a new world, but made them part of the Claridge family. It was among those petals and people that she first discovered the quiet magic of flowers.

Over time, she fell deeply in love with the beauty, delicacy, and silent expression held in every bloom. Flowers are there for every chapter of life—graduations, weddings, new beginnings, even goodbyes. In recognizing this, she saw that floral design was more than arranging petals—it was about being present in life’s most meaningful moments. Helping others celebrate and remember through flowers became her purpose.

Amorosa, meaning “loving” in Spanish, was born from this heartfelt journey. Our brand is inspired by the Rose of Sharon—a flower mentioned in the Song of Songs and found in the fertile Plain of Sharon. Known for its abundant beauty and accessibility, it symbolizes love, flourishing, and connection. It is the heart of our vision.

At Amorosa Designs, every bouquet, arrangement, and gift is created with intention—to honor beauty, to nurture love, and to make life’s special moments even more memorable. Whether you’re celebrating joy or offering comfort, our pieces are rooted in love and made to bloom.

Mission

Our mission is to create meaningful experiences that inspire beauty, love, and connection, guided by the enduring essence of the rose of Sharon. Just as this emblem represents beauty and unity, we strive to craft offerings that nurture the heart, bring joy, and are accessible to all.

Vision

Our vision is to inspire beauty and love, reflecting the timeless symbolism of the rose of Sharon—beauty, connection, and joy for all.